The key to competing in the fast-paced world of eCommerce is to stay up to date with the latest technology and to continually invest in development and optimization. While this is often not easy to do for small businesses, they can still make a big difference in terms of increasing traffic and revenue, simply by concentrating on a specific element of a website. But what should you focus on? Whether you have experienced a drop in sales performance or are simply hoping to increase your online sales revenue over the next 12 months, here are 5 ways to transform your website in 2020.
- Carry Out Website Testing
To identify issues on your website that could be negatively impacting usability, functionality, security, payment processing or accessibility, you need to carry out thorough website testing on a regular basis. Companies like Digivante specialize in conducting website testing and monitoring to help you uncover problems with your website. This will enable you to repair any weaknesses that could be hindering your website or preventing consumers from making purchases.
- Rethink Your Website Design
Consumers have high expectations of websites nowadays, from the way it looks to its load speed and general user experience. Your website needs to be easy for users to navigate, so they can find what they are looking for with ease. If users encounter slow or confusing websites, they will quickly bounce back to search results and choose a competitor. User experience (UX) design is a specific and complex skill, so you may want to hire a professional to work with you.
- Try New Digital Marketing Techniques
Unfortunately, unless you are a well-established brand with a large share of the market, it’s unlikely that consumers will find your website in the huge digital marketing space. This is why effective digital marketing techniques are important when trying to attract users. Without a digital marketing strategy, you are likely to drop in search results and will lose visibility, so consider investing in content marketing, i.e., publishing a blog with content which is both relevant to your brand and regularly searched for, i.e., a high volume keyword. Pay-per-click (PPC) marketing, social media marketing, influencer marketing and email marketing can also be effective.
- Source and Use More Customer Feedback
Genuine feedback and reviews from people who have used your service or product are some of the most effective tools in your marketing arsenal and can also help you improve your operation. If you don’t know what people like or dislike about your website, order/payment process, or customer service, you will be unable to address problems or build on positive aspects. There are plenty of platforms out there which will enable you to gather customer feedback and transform it into actions.
- Diversify Your Sales Platforms
Depending on your business, you may want to consider diversifying your sales strategy and using multiple platforms rather than just relying on direct visitors to your website. Possible options include eBay, Instagram, Amazon, Google store, Etsy and more.