Real estate is a trillion-dollar market. Since the competition is high in this sector, the real-estate companies try to lure maximum customers. There are various ways to get a better response from the audience that can accelerate the sales of real-estate companies. Real-estate videos are one of them.
Real estate videos give the first glimpse of the home to the potential customer. This is why it is crucial to have high-quality videos that show the property’s details. The property must be shown in the best light in these videos while mentioning the best features. Since the footage, while shot, plays a big role in the quality of the video, the editing gives it a professional touch that viewers would appreciate. Real estate videos are completely customer-centric, and while making the videos, it is important to know the mindset of the people; in this way, it will be easy to meet their requirements.
With professional video editing techniques, one can edit real-estate videos that can drive more sales. Investing in shooting and editing real-estate videos delivers the highest ROI, which is why many real-estate companies never hesitate to make lavish videos that can impress the viewers in their first glimpse.
Editing tips for the real-estate videos
Real estate video editing is crucial to producing quality videos. Not each video editor can deliver the desired result; therefore, these tips you need to follow for editing these videos are like a pro. With the help of a real estate video editor, you can produce professional-grade videos that can boost the sales of the real estate company.
1. Pack the videos with details of each room
A potential buyer wants to know every detail of the property. One thing is to keep in mind that the cost of properties can be thousands or even millions of dollars, and this is why a potential buyer wants to know details about the property that he is going to buy. The purpose of the real-estate video should solve the queries of the buyers. Therefore, they should include every detail in the video footage right from shooting. Whether you are taking drone shots or static shots, they should be filled with details of the property.
While editing, make sure that each shot is less than 3 seconds in length. This is because no one would like to watch lengthy videos. Plus, make sure that you have shown each room from different angles. It will develop a comprehensive understanding among the buyer of the property.
2. Use transitions and mix up various footage
Video transitions add more charm to the video. The simple cut is the most used transition in real-estate videos. Plus, editors use fades, dissolves, slides, and sometimes 3D animations to thoroughly convey the message to the audience. These are crucial components of real estate video marketing because they can only attract the viewers’ attention, and most of them may develop their interest in buying the property they have seen in the video. While filming the real-estate videos, make sure that you have taken close-up shots more than any different type of shots. They mainly offer details of the property, and maximum customers would love to watch them rather than videos shot from a distance.
Wide-angle shots are great for the home exterior to thoroughly showcase the beautiful garden, garage, and other interesting areas. While editing, you have mixed the video shots into one and made them a single video that highlights the best details of the property like plants, garden, pathways, inner part of the room, and many more. By including these details in the video, you can motivate the viewers emotionally.
3. Keep the flow of the video intact and cut out the flaws during editing
Most of the viewers would like to watch the overall detail of the home within a short period. Instead of sticking to one footage, they want to move ahead and know the details of the property. If the home has several rooms, the video must include brief details of every room and make sure the video flow is constant during the switch from one footage to another. No one can say that the video is free from flow during the filming.
So, while editing, cut out all the flaws you see in the video. In this way, the quality of the video will be high, and there will be no additional fuss while watching. Since the first impression of the viewer matters a lot, you have to make sure that the video is professional-grade from every angle.
4. Keep the videos simple and don’t pack them with effects
Video effects are meant to make the video file interesting and entertaining, but it will look clumsy and odd if you overdo them. Make sure that you are using color saturation to adjust the screen color and make the video look professional. The exposure spectrum of the video should also be mild and not too dark, not too bright. The mild video footage is best to attract maximum attention compared to the heavily colored videos. There are various techniques available to create real estate videos, and you should make the video engaging by making them simple.
Real-estate videos shouldn’t be soundless. You have plenty of options available for background music. Make sure that there is a voice-over on the video that describes every detail of the property, highlighting the special features. The background music and voice-over selection will largely make the video entertaining and informative. So, give special attention to them during the editing process. They ought to get a professional touch to make the video attractive.
5. The duration of the video must be short
People stay on the video for a short period if they find it is not worth watching. Therefore, you need to follow these professional editing tips that will drastically make the video interesting and ensure that the duration is shorter than any other documentary. Always emphasize making real estate videos like commercials.
They should be compatible with a video-sharing site like YouTube and social media sites like Facebook, Twitter, and Instagram. According to a study, the average view duration of YouTube videos is 50% to 60%. So, chances are, the viewers will drop the video midway if they do not find anything interesting. Therefore, it is recommended to keep the video’s duration 2-3 minutes. The storyline should be crispy and should be made compatible with different platforms.
Real-estate videos drive more sales, but they need to be made according to the professional-grade. These tips help edit these videos to elevate their quality, and a larger audience will accept them.