Using a delivery service that is less than satisfactory can be hugely detrimental to the success of your business and has a lot of potential risks. This can be especially damaging to online businesses who rely entirely on their courier service as the main portal of interaction with their customers. Below are some of the financial risks involved when you don’t consider the right courier service for your online business.
- Bad feedback
One of the most important things a business needs is good feedback from their customers. No matter how much a business boasts that it is amazing or can promise on time delivery on their website, customer feedback speaks much louder to potential customers. If your delivery service is not up to scratch or, has a bad reputation for late deliveries and delivering the goods damaged.This will trickle down to your online company and reflect badly on you as a business. Receiving negative feedback or customer complaints demanding refunds or compensation could end up in your business paying out lots of money to fix these issues and cover the damages incurred.
- Customers shop elsewhere
If customers are unhappy with the delivery service that they receive, it’s highly unlikely that they’ll shop with a brand which repeatedly uses the same courier company again, customers will simply shop and take their money elsewhere.
- Loss of reputation
Ultimately the one thing you need to protect as a business to ensure future financial success is your reputation. If your parcels are arriving in poor condition or misshapen and damaged this is going to have a huge impact on your reputation which, can in turn have a big impact on your finances and prevent potential customers from shopping with you. It’s important to bear in mind that customers tell their friends and family members about their bad experiences. Not to mention now with the growth of online, social media platforms, these have been become a great way for people to voice their opinions and complaints direct to the company or,to rate or leave a bad experience on a review website. This level of complaint can take a serious hit to your business’s reputation and put a lot of people off your business.
- Loss of profits
If your products are being damaged in transit or arriving misshaped and broken as a result of using a poor courier, it’s inevitable that your business is going to lose out on profits. No matter what the scale of your operation is a loss of profits is damaging to your finances and can seriously affect your business.
You can prevent all of these potential pitfalls by using an established courier service with a good reputation and do some research first to discover what others have been saying. Using logistics specialists such as TNT and others who have a wealth of experience and reputation will do a lot to mitigate the possible financial risks of using a courier service. Happy customers will leave good feedback and pass on good feedback to their friends and family, helping your business to turnover a healthy profit.