In order to get more visitors to your blog, whether you are currently using it to promote yourself as a writer or you are utilizing it to market your business, there are a variety of strategies that you can use. SEO, however, is one of the best. After all, if you can improve your blog’s search rankings, more people will find your blog and navigate to it.
What are some of the simple strategies that you can start implementing right away? Continue reading to learn more.
Share Your Content
Billions of blog posts make their way online every day, so you have a lot of competition. If you want to get your blog to rank higher in search engine results, you need to put your content into the online world as much as possible, and one of the best and easiest ways to do that is by building your visibility on social media.
Simply share your posts on social media sites like Twitter, Google+, and Facebook. If your blog is featured on multiple places on the Internet, Google will be more likely to find it. And by making sure that the content you create is useful and thoughtful, your social media fans will be more willing to share your posts even further, thereby generating additional links to your blog and improving SEO.
Don’t Only Focus on Keywords
When it comes to SEO, most people immediately think of keywords, but there is more to it than that. In fact, in recent years, Google’s been making more of an effort to see the value that a website provides to users on a whole, rather than simply focusing on keywords alone. New algorithms have allowed Google to look at keywords in context, so there is more emphasis on the content’s worth.
While you should definitely optimize your blog’s content by using keywords, you should also focus your efforts on posting content that has quality information for your audience to use.
Include Quality Links
Rather than focusing merely upon the number of links that lead to your blog, focus on getting high quality links. Like keywords, Google still uses links to rank your website, but avoid receiving a lot of links to your blog in a short amount of time, as this could alert Google to suspicious activity. Make sure links are relevant to your blog’s theme, and be certain that inbound links are valuable links.
In other words, to make the most of Google’s algorithm, you need to focus on the quality of links rather than on the quantity. Rather than buying backlinks, stick with working with companies like Click Intelligence to get not only quality content and keywords, but to also get quality links.
SEO should be considered a long term strategy to market your work online, and it is just as important on your blog as it is on your website. By implementing the simplest SEO strategies, you can improve your blog’s search rankings, get more visitors, and hopefully increase your conversions as a result.