B2B research is extremely useful to businesses for numerous reasons, but that’s not what we will be discussing in this post. It’s how they accomplish this that we will be figuring out. To most of us it is a mystery. Until now, for we have carried out our own research into their research.

Here we will uncover the secret to success within B2B research. There are two sections to B2B research:

1. Quantitative
2. Qualitative

Quantitative Research

The first type of research that is often carried out is quantitative research, which is intended to collect measurable data. For those wondering what is a quantitative research approach? It focuses on gathering numbers that reveal how large a brand’s presence is or how frequently customers purchase specific products. It’s all about metrics, trends, and statistics that help businesses make informed decisions based on concrete data.

Qualitative Research

Contrary to Quantitative research, Qualitative research does not need statistically significant samples. This is because rather than relying on the numbers, Qualitative research looks at how and why people do things the way they do.

Ways to research

• Search Tools
• Stakeholder Interviews
• Influencer Interviews
• Email Survey

Search Tools

Let’s dive in deeper to these ways of researching. Search Tools for example, are brilliant to start off with using. Google Analytics’ keyword tool and another reliable keyword tool is perfect for learning what people search for in search engines. With this information, B2B researchers have a basis as to what people are wanting from them.

Stakeholder Interviews and Influencer Interviews

Face-to-face interviews are Stakeholders or potential Stakeholders is a great way to gain insight into the thought process of them. This also goes for influencer interviews. With this information B2B Researchers can device a bigger picture as to how to help the business succeed.

Email Survey

Finally, is email surveys, of which can unveil important market information. This is usually very opinion based, however that does mean that understanding the Target Market will become easier.

Conclusion

To wrap this up, B2B Researchers do extensive research into businesses Target Markets, Stakeholders, Influencers and more. All the information that they collect leads to a marketing campaign/plan to reach the aim the businesses requires.

Hopefully you now have a bit more of a clue about what goes into B2B Research and understand how important it is for businesses.