If you’re not an email marketing expert, but you are trying to ensure a successful email campaign to raise money for a nonprofit organization then you may be wondering where to start from. Even if you are an experienced marketer, there are a lot of challenges when it comes to email marketing, and it is important to keep up to date with the latest trends and updates in the email marketing industry.

One of the great things about email marketing is that you can learn from other people’s research to help you to develop a more effective email marketing strategy. Using this infographic for example will give you a number of pointers that will save you the time and effort of trying techniques that have been proven to be less effective.

As an example, these stats show that a massive 88% of funds raised originate from just 12% of donors. These 12% are the audience that you are likely to get most success from. Also, emails with personalized subject titles are 26% more likely to be opened. You can use this information and all of the other useful tips that are suggested, to build a really effective marketing campaign for your nonprofit organization.