If you’re hoping to get a good deal during Black Friday or Cyber Monday, you’re not alone. What was originally only an American holiday is becoming an excuse for UK consumers to get some amazing deals, and it turns out that they spent £3.3 billion last year during the weekend of Black Friday.
There is little doubt that you can definitely find some amazing deals over Black Friday and Cyber Monday, but there are definitely a few things you can do to up your chance of grabbing some serious bargains.
My Voucher Codes has released an ebook for those planning to shop this weekend, and you’ll find some top tips to help you grab a great deal.
NN4M’s analysis of Black Friday app revenue is a great way to learn about some of the interesting stats surrounding the holidays. The revenue for the app in 2015 was 65% higher amongst those who used IOS devices, and 100% higher for consumers shopping with Android compared to 2014. This is a good indication of how apps are here to stay for these big shopping days.
While apps are definitely helpful, newspapers also publish some helpful articles preparing shoppers for Black Friday. The Sun has revealed that Boots, Amazon, Debenhams and Marks and Spencer are all due to be involved with the Black Friday and Cyber Monday deals this year.
When we picture Black Friday sales, it’s easy to conjure the image of thousands of American soccer moms elbowing each other out of the way and sprinting through barely-opened doors at some ungodly hour of the morning. However this is becoming less popular, as retailers are mindful that their reputations can easily be damaged in a world where everyone has a camera in their hand and it’s common for people to be injured during the rush into the store (and even while literally fighting for a bargain).
Luckily, many of the deals that are offered instore are now being offered online, and while Cyber Monday was supposed to be more online-centric, this isn’t how most people see the weekend, with 24% of those surveyed saying that they bought things online on Black Friday in 2015, compared to less than half that (12%) on Cyber Monday.
17% bought something in store during Black Friday, while 24% bought online instead, however nearly half of those who responded said they hadn’t made any Christmas purchases on the internet before the end of November.
So how do you make sure you’re getting a good deal this weekend? Many retailers will actually bump their prices up throughout the year in order to make their deals over Black Friday look even greater, so if you’re only getting a discount of 10% or 15%, you may not actually be saving all that much. Instead, go with retailers who often have great discounts and aim to find deals that are at least 40% off the usual price in order to justify any gas or time you spend looking for that deal.