Many large packaged food brands offer products to consumers in a choice of standard or seasonal, limited-edition packaging. Digital printing and flexible packaging materials make this marketing method more affordable for small-to-medium-sized consumer packaged goods brands and more cost-effective for bigger brands. Learn how to package products in custom printed Mylar bags or other materials printed with festive designs for gifting or becoming holiday traditions.
How Using Stand-Up Packaging Can Light Up Your Holiday Food Storage
Stand-up packages are much more visible on store shelves and in food storage than packages that lie flat. If you want to make the most powerful impression on consumers possible from the time of purchase throughout the holiday season, packaging that stands up is the best choice for visibility.
Packaging designs and materials should also protect products from damage or exposure to oxygen and moisture during shipping and storage. Brands should strive to ensure that products reach customers at the highest quality while incorporating unique design features that make packaging stand out in retail displays and food storage. A choice of glossy or matte finishes, rich colors, and seasonal design motifs are available for sustainable packaging materials.
Where To Find Eco-Friendly Packaging for the Holidays
A packaging service can help brands choose between recyclable, post consumer recycled, or even compostable packaging materials. Recyclable plastic packaging and packaging that incorporates at least a percentage of PCR materials are the leading sustainable choices. Packaging made with PCR materials uses about 28% less virgin polymer and reduces greenhouse gas emissions by about 15%. Choosing environmentally responsible packaging does not involve making trade-offs.
Cutting-edge custom packaging services make a wide variety of packaging designs made out of recyclable polyethylene and other sustainable materials, including stand-up pouches, lie-flat pouches, and roll stock. Brands can benefit from fast turnaround times and low minimum order requirements for limited-edition holiday packaging designs. Look for a service that uses sustainable digital printing technology and can print consistent or variable packaging for one or more products in a single run.
You might want to consider what type of packaging you use as well. If you need to keep your food cold or hot when transporting it to someone’s house for a holiday get together, it might be worth investing in a cooler bag to help keep your food the temperature you want it to be. Cooler bags are relatively inexpensive and can make a big difference in how you can transport your food.
How To Do Limited Edition Holiday Food Packaging
The first step toward releasing limited holiday edition stand up pouch packaging involves updating package designs. Once art is approved, there is a standard turnaround time of five business days for roll stock or 15 business days for finished pouches.
Popular choices for holiday food packaging designs include holiday motifs such as bows and gift wrap or seasonal graphics such as winter flora or weather. Fir trees, holly, and mistletoe are festive graphics to incorporate into packaging, as are snowflakes and snowmen. Brands may also choose to do Christmas packaging or other holiday-specific designs.
Releasing products in seasonal packaging can create emotional bonds with shoppers prior to and during purchase and throughout the holiday season. Every brand should consider the advantages of using seasonal packaging, as consumers may be more likely to gift these products, and packaging will stand out on shelves and be ready for showcasing on retailer end caps or online in gift guides and seasonal promotions.