You might know exactly why people would want to work for you, but most of the time, they won’t. A job advert needs to be engaging and vivid, allowing people to understand exactly what you’re offering and what they could get out of the experience of working for you. With this in mind, here’s a quick guide to writing the perfect job advert for potential onboarders.

Get Help

If you’re not a natural writer, you don’t have to tackle this alone. Instead, there are many templates on the internet that you might be able to use to build your job advert. If you’re still struggling to come up with an advert that truly represents your brand and the role in question, you should consider handing this over to a HR agency. They will have years of experience in the field and will be able to help you streamline your ideas and take the stress and burden away from you. They’ll be able to help you to create the job advert of your dreams that will really attract the attention of potential candidates. This means that you should speak to the experts at The HR Dept.

Be Clear

If your job advert is confusing, it’s unlikely that anyone will apply for the role, even if they have the right skills and the position would, in fact, be their dream job. Clarity is the key when it comes to job adverts. You can achieve this by using simple language to describe your exact requirements and the job responsibilities in a direct way, without any jargon. It’s also important that you utilize the layout of the job advert, with even spacing between the lines, bullet points, and sub-headings, and just enough text to be comprehensive without being overwhelming. Just remember, they can ask you any questions they have later in the process at the interview stage.

Create a Vision

Your potential employees don’t just want to know what their responsibilities will be, especially if these are similar to a lot of job postings online. They want to be able to imagine what it would be like to work for you. To do this, you should create an immersive job advert that truly creates a wonderful and accurate vision of what their job will look like day to day. This vision should tap into your mission statement and your company culture. By doing this, you may find that your job advert stands out from the rest and draws candidates in.

Be Transparent

There’s nothing worse than hiding information from your potential employees. Many people will skip over adverts that don’t provide the essential details they prioritize. This means that you should try and be as transparent and honest as possible in the job advert. For instance, you should clearly state the salary you’ll be offering, the working hours, and your office location. This will allow potential candidates to work out whether this job is right for them and whether it will fit in with their current lifestyle and any other jobs they have. They can also then start to make arrangements to fit the job around their other responsibilities.

Use the Right Tone of Voice

The voice you use in your job advert should match the ethos of your company. It doesn’t have to be overly formal if your business is bright, modern, and a little bit quirky. This is especially the case if you’re running a creative business or looking for out-of-the box thinkers with a flair for art and a great imagination. What’s more important, though, is that you create a job advert that is friendly and engaging, and that makes your candidates want to apply for the post. Since there are thousands of job ads out there, you’ll want yours to be the one that’s unforgettable, while still sounding professional and legitimate. This will hopefully allow you to find people that fit in with your culture and the atmosphere in your office.

A job advert can be a daunting prospect, especially if this is your first time writing one. However, rather than allowing this to overwhelm you, you should simply allow your own enthusiasm and passion for your company to flow into your writing. A job advert is a two-way communication; you want to both get people wanting to work for you and show what’s in it for them, and, by focusing on your positives as a company and the opportunities for growth, you can do just that.