Now that we’re halfway through the year, it’s a good time to take stock of your business. You probably had some pretty big goals for 2016, so now is the perfect opportunity to see if you’re meeting those goals and if not, how you can make it happen.
Here are some ways to improve your business this year:
Redefine your goals
While we all want to grow our businesses, goals need to be easily defined and actionable. How much do you want your business to grow? What do you mean by growth- do you want to be able to hire more people or see more profit? And how will you make it happen?
It’s important that you’re clear to yourself and your team exactly what your business goals are, how you will reach the, and the milestones that will keep you focused along the way.
Hire the best
We often hear that businesses are only as good as their people, but often this can be forgotten as we quickly need to fill a spot when someone leaves or we hire quickly because we feel we don’t have time to find that perfect candidate.
This means proactively searching for the best people, and encouraging staff to be upfront about their career goals and to let you know if they’re thinking about leaving so you can have time to hire the best person for the job.
Data analysis is one of the best ways to ensure that you have all of the information you need to make the best decisions for your business. Technology can now help you to develop better products, save money, understand processes and better predict where your business will be in the future. If you want to better understand your business, check out Camo and see how you can use data to improve your business this year.
Now is the time to see if your content marketing is working well. Do you have a company blog? And if you do, are you giving potential customers interesting and helpful information about the industry or just constantly talking about your own company? Take a look at your website and ask yourself if you would spend time browsing on it. Does each page lead easily to the next? Can customers tell at a glance who you are and how your business can solve their problems? You may want to spend some money hiring a copywriter, since this is one of the best ways to attract potential customers and have them coming back for more.
Focus on Conversion
Sure, we all love it when our stores or websites show that a large number of people have visited. The problem is that many business owners focus on feet in the door and not conversion. Staff need to be trained to sell, your website needs to ask for the sale, and you need your team focused on getting people to reach into their pockets and buy your product or service if you want to be successful.