While choosing a name for your business is considered challenging, the most daunting part of the exercise is fitting all there’s to say about your brand in a handful of alphabetical characters. If you are struggling to come up with a brilliant brand name, Namify’s free business name generator is your one-stop solution for cool business name ideas in all sectors. Essentially, every Namify business name comes with a professional logo and a secure .online domain that’s brandable.
Chances are that you’ll have a list of various business names to choose from, and you still need to weed through them to come up with the best option. It’s imperative to recognize that you need just the right amount of emotions and logic to make the right decision. But how do the two (emotions and rational thinking) factor in your quest for a brand name that will bring visibility, positioning, and differentiation to your business?
A Great Business Name Should Evoke Certain Feelings
It’s important to focus on the feelings that a name evokes when creating your brand. Certain feelings tend to connect differently with different people. If your audience feels something about your chosen name when they see or hear it, they’ll most probably remember it. Names with personality, charm, and warmth trigger subtle emotions that are effective and exceptionally powerful in branding.
If you pick a business name that’s full of descriptive words, it will definitely create an emotional response, but unfortunately, it won’t be as positive as you would have hoped. While on the same note, you need to be careful not to overcook it.
Don’t Overdo the Emotion Part
Whereas you may want to end up with a name that you connect with at a personal level to feel a sense of pride and ownership, it may work against you. What feels special and sounds great to you may not resonate with your audience. Overdoing the emotion will only dim the chances of your new venture from picking up and soaring. Even as you stand out from the competition thanks to a great name choice, you need to be brave enough to accept that not everyone will like your brand name or product. Nonetheless, the right audience will love it.
Choosing a Brilliant Business Name Requires a Rational Mind
Once you get the shortlisted business names, perform the below simple tests to gauge their practicality.
Look it up In the Search Engine
Search for your business name idea in one of the most popular search engines such as Google. The results you get will help you to determine how rare or common your brand name idea is. Remember there’s a whole world out there and apply some realism.
Avoid Being Too Precise With Your Brand Name
Most businesses if not all change direction over time. It could be a slight or a huge change, thus, making your once-perfect business name obsolete. To be on the safe side, avoid being too specific with your business name.
Check Your Prospective Domain Name
It’s important to look for a flawless and secure .online domain name to match your brand name. For starters, it shows the originality and exceptionality of a business name. Also, the .online domain makes the business find online the same way brand and domain names featuring descriptive keywords are tougher to find online.
How Does Your Business Name Sound on Phone?
Pick the phone and practically test how your selected name will sound to your audience. Check out the ease of spelling and saying the name out aloud and gauge overall efficiency and convenience. Likewise, how the name sounds and the emotions it evokes in you as you speak it up is also important. Even as you get creative, it’s critical that you obey the basic rules of phonosemantics.
Follow these simple practices, and you’ll have given your new investment a great head-start.