It’s now more important than ever to keep up with rapid changes in the market. If your company is still using old-think marketing strategies, it won’t be long before your business goes the way of the dinosaurs. Don’t want that to happen? Here’s a checklist of the best tips to make sure your webcasts leave the rest of your competition in the dust
Schedule in Advance
3 weeks is a good time frame to shoot for. That should give your audience plenty of time to block their schedules for you. This also gives the time you need to prepare for the webcast. Never try to rush through those preparations. If you try to come into those sessions and wing it, your audience will know it. Remember that they made time for you in their busy schedules. Don’t waste that chance. Prepare for the webcast so you’ll be confident and at ease during the session. This also gives you more time to promote the event and garner enough buzz to increase your attendees.
Do Q and A Sessions
Live Q and A sessions can spark the interest you want for an upcoming product or service launch. It’s an excellent way to boost consumer engagement, the Chron says. However, this depends a lot on the speaker you choose. Be sure to pick someone who knows how to wiggle out of difficult questions and still provide satisfactory answers. Done right, this could generate a lot of positive interest and PR for your business. Done wrong, though, this could bury your business under an avalanche of negative reviews so choose your speaker wisely.
Your speaker can make or break the event. Go with a reliable choice. You wouldn’t want to deal with the aftermath of a marketing mess in case your speaker decides to pull off a no-show. Do your best to hire a speaker with a reputation for reliability and dependability. That way, you won’t have to worry about your speaker pulling out of the event at the very last minute and leaving you in the lurch.
Touch Base With Your Speaker
Planning a webcast also means sorting out the details with your speaker. Be sure to take a long, look at the topics covered. Do those topics speak to your audience? Will they find them interesting? Be sure to provide your speaker with the right deadlines as well, in terms of submitting the materials and topics that will be discussed during the session. Allot a bit of leeway in the schedule so if anything happens, you still have time to fix things.
Put Up a Registration Page
Be sure to have it ready before you even make the announcement. That way, potential attendees can sign up right away. Check the page for any mistakes, bugs or problems before it goes live. There’s nothing like errors or grammatical snafus to convince would-be attendees they’re better off not signing for the event. Once your registration page is ready, the next step is to…
Advertise. A Lot.
This doesn’t mean spending millions in advertising budget. You can use video marketing to gather consumer interest and attention. Post video teasers about the upcoming event on your social media pages and site. That’s a great way to boost attendance to your webcast. The more people you reach and attendees you have, the more likely it is for your event to be successful.
Use The Right Tools
Get the best interactive webcasting solution you can find. One option is BlueJeans, a well-known provider of cloud-based video conferencing systems. With a reliable name behind it, you can count on the video technology you use to provide you with the quality and stability you want during your webcasts. With plenty of helpful features, connecting to a hundred attendees, sharing content and ensuring the best user experience throughout the session is easy.
Record The Event
Things don’t end when your webcast is done, though. Check if your web conferencing tool has a record and playback function. Record it before the start of the session and when you’re done, send the recording to your participants along with a transcript of the event the soonest time possible, says IR Magazine. If you wait too long, your audience will have moved on by then.
Keep it Online
This can serve as a handy support material in the future. That’s why you should keep the recording on your page for at least a year. If someone else searches for the same topic or issues, they’ll find their way to your webcast, which could lead them straight to your products or services. That’s another way for you to improve your market reach.
There’s so much you can do to spruce up your webcasts. Play with the medium. You might be surprised to find yourself delivering a variety of content to your consumer base.