Just what does it take to build a phenomenal brand image?
Brand identity is incredibly important for a company’s success in today’s business world. It helps your customers relate to and identify with your business, which is intensely important in such a crowded marketplace. Consider the fact that having a signature color can increase brand recognition by 80% as an example of how effective visual branding can be.
Building a brand image is an art form and a science in and of itself. There are steps you can follow to help your own brand-building efforts.
Read on to learn more!
Important Elements of Building a Brand Image
Every brand is unique. There are a few elements of building a brand image that are nearly universal, however.
To make your brand image as comprehensive as possible, you’ll need a logo, a color palette, and at least an idea of what kind of fonts you want to use.
Each of these elements conveys aspects of your brand. Perhaps you might use a logo design maker to draft an ASCII-style logo for your tech company. Subliminally, this conveys both a technological identity with a certain charming retro quality. This could be suitable for a nostalgic arcade or maybe an emerging indie video game developer.
Elements of a Successful Brand Image
The most important aspects of a brand image convey certain aspects about your brand using non-verbal cues. Establishing a brand helps your customers know that you are relatable, trustworthy, in-touch, friendly, serious, or any other quality you can think of.
A brand image mainly exists for one main purpose, however. It’s to make your brand memorable for your customers as well as visitors just discovering your company for the first time.
The first and most important aspect of a successful brand image is that it’s distinctive. Remember, visual branding is your opportunity to convey what is unique and different about your business. Having a logo or color palette that looks exactly like everybody else certainly doesn’t send that message.
The next aspect of good branding is that’s it memorable. Even small children are able to differentiate between different brand’s logos even when they’re only a few years old. Strive to make your brand so memorable and recognizable a two-year-old could identify it.
Finally, when designing a brand image make sure it’s cohesive and consistent. If you’re going for a light-hearted tone, stick with less formal fonts and lighter, brighter colors. Then make sure this tone is reflected in other aspects of your branding, like your copywriting and social media posts.
All of these details together can work like magic, making your brand memorable, recognizable, and appealing. It will help your customers relate to your brand, convey essential information about your ethics and company culture, and so many other details that are essential for succeeding in today’s business world!
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