When it comes to attracting the top talent to your business, many assume that you will simply need to offer the most competitive salary, but this is actually not the case at all. Of course, salary is important, but it is only one of a number of considerations that a new potential hire is likely to make when they are deciding whether or not to accept a new job. There are many steps that you can take to make you the most attractive prospect to the top talent in your industry.
1. Focus on Existing Members of Staff
It might sound counterintuitive, but one of the best ways that you can start attracting the top talent to your business is actually by focusing on your existing members of staff. Before accepting a job, a new hire is likely to look at the existing working culture and past staff reviews to better understand what it is to work in your business. In order to do this, creating an employee satisfaction survey (possibly on a website like Qualtrics) can be one way to learn more about each employee and what they feel about working for you!
As inpulse.com explains, you should be sure to track employee engagement to improve staff satisfaction and retention rates. Working to create a productive and effective working culture that truly values staff will make you a much more attractive prospect to new clients.
2. Define Your Brand
You can look at the process of attracting the top talent to your business as some form of a marketing campaign. This will involve focusing on who you are as a business, what you offer to your employees and the nature of your working culture. Taking this mindset will help you to better understand the importance of defining your brand, as an employer. This process will better enable you to communicate your values, your vision and what it is that sets you apart from a potential new employee. Once you have defined your brand, you should make sure that this is being communicated consistently across all social media, job postings and your business website.
3. Work on Your EVP
The term EVP stands for employee value proposition, which is the list of benefits and incentives that an employee is entitled to when they are working for your organization. Your employee value proposition might include working initiatives, employee discounts, time off or bonus schemes. You should make sure to offer a competitive solution to attract the top talent.
It is also recommended that you are open to being flexible with your employee value proposition. Being more flexible with your offering shows you to be an organization that truly puts the needs and preferences of your members of staff first.
4. Make the Hiring Process Enjoyable
When it comes to adopting the top talent, it is important that you remember that you have very real human interactions. You should try to make the process of applying and interviewing for the job an enjoyable one for all involved. When a talent has a good interaction with your staff while they are being interviewed by staff, they are more likely to be inclined to accept the position, as they have a strong relationship and association with your organization.