If you haven’t yet checked out My Emma’s infographic about mapping the subscriber experience, you’ve been missing out. The infographic will help you walk through the mapping of the subscriber journey, so you can better understand your subscribers, anticipate their needs, and help them navigate this process. This is important for ensuring that you maintain subscribers, but also figuring out how to best meet their needs. You can quickly see how your subscribers engage with your content, what areas attract the most attention and you can use this data to ensure that you keep your subscribers coming back for more!
Often brands become a little obsessed with the acquisition part of the process, forgetting about the importance of retention, and how they can promote loyalty in those subscribers.
This can be achieved in a few different ways. It’s important to remember that not every email you send should be promotional. Instead, you should also use the opportunity to share your brand story, provide insights into your business, and reward loyal customers with discounts and special offers.
One of the best tips in this infographic is about automation. There are so many excellent tools available for businesses these days, making it easy for you to automate your email marketing. This means you can constantly touch base with your subscribers without needing to manually email them. You can also retarget and resend your emails to people who may not have clicked the first time. Check out the My Emma article to learn more.
Mapping your subscriber experience
In this infographic, we walk you through the process of mapping your subscribers’ journey to understand and anticipate the needs, questions, and behavior that can arise as they move from sign-up to purchase.
The first step of the journey when a customer becomes interested in joining your list.
Continue to nurture the relationship and provide value to your subscribers.
Send emails with the goal of promoting conversion and engagement.
Subscribers who receive a welcome email show more long-term engagement with a brand – 33% more, on average (Brightwave).
Put segmentation to work and consider sending promos based on location, gender, age, interest, etc.
Content marketing email
Tell your brand’s story and why you do what you do.
Loyalty and reward email
Reward customers who interact with your brand regularly.
On average, loyal customers are worth up to ten times as much as their first purchase (White House Office of Consumer Affairs).
Product and company announcements
Allow customers to feel a sense of ownership by keeping them in-the-know.
Set up automation triggers to send an email when a customer purchases a product, browses your website, or any other behavior you choose.
Testimonials and reviews
Let other customers do the talking about your business.
92% of people say they trust peer recommendations (Microsoft).
Learn from what your subscribers are engaging with and adjust your strategy accordingly.
Retarget and resend
Retarget or resend emails based on previous behavior of subscribers with low engagement.
Focus on unengaged subscribers by sending relevant and personalized content.
Experiment and use data to inform your marketing strategy.