Legal companies need professional websites to ensure that their clients have a comfortable and simple experience online. The major factors in a good website for customers include accessibility, easy navigation, mobile-responsiveness, and website design. Not only should your website look good, but it also needs to serve practical functions for your customers.
How can you design a professional website?
When potential customers decide to look at your website, the average visiting time is around 20 seconds before they decide to return to their original webpage. This means that you only have a limited amount of time to impress visitors to your website and balance your conversion rate between visitors and customers. One of the key factors of this is having a professional legal website which customers can trust and which they can navigate easily to find the content that they are looking for. However, unless you are an IT professional, this can be difficult to curate without the necessary skills, even on website builders such as WordPress. At justlegalmarketing.com, they have an established knowledge of both the law industry and website creation to build professional and usable web designs for businesses that incorporate SEO and content to create both a practical and optimized website.
How to make your website mobile-responsive?
One of the largest mistakes that small legal firms make when creating their website is that they fail to make their website mobile-responsive. Now, over 60% of searches are performed on mobile devices, meaning that it is important that your website is fully accessible and easy to navigate from all types of devices and gadgets. You can make your website mobile-optimized by creating faster loading times, scaling down the size of your graphics and text, and making buttons large enough that they can be pressed on smaller screens. Luckily, many website builders such as WordPress automatically convert websites to mobile versions when viewed on a portable device.
How can you communicate with customers on your website?
When ensuring that your customer service is stellar on your website, you also need to ensure that customers can easily start-up a two-way communication with you in a direct manner. You can do this by installing chatbots and live chats onto your homepage, which create pop-ups when the page is visited. This allows customers to type in any questions and concerns that they have, such as asking for legal advice and make sure that they get an instant response. You can also communicate by having comment boxes and easy-to-find review pages and contact forms, through which your customers can ask questions and get legal advice.
How to maintain your website?
Many customers do not stay on websites due to crashes and technical failures preventing them from accessing the content that they are looking for. Therefore, it is important that you maintain your website on a regular basis, such as performing updates when needed, shopping around for the best website builder or platform, backing up your website, and checking its security protocols. If you struggle with this, you should consider hiring an IT technician to help you to achieve this.