B2B research is extremely useful to businesses for numerous reasons, but that’s not what we will be discussing in this post. It’s how they accomplish this that we will be figuring out. To most of us it is a mystery. Until now, for we have carried out our own research into their research.
Here we will uncover the secret to success within B2B research. There are two sections to B2B research:
The first type of research that is carried out is Quantitative research, this is intended to collect measurements. Along with searching for numbers within that show how large a brand is and how often customers buy certain products from them, Quantitative research is all about the numbers and statistics.
Contrary to Quantitative research, Qualitative research does not need statistically significant samples. This is because rather than relying on the numbers, Qualitative research looks at how and why people do things the way they do.
Ways to research
- Search Tools
- Stakeholder Interviews
- Influencer Interviews
- Email Survey
Let’s dive in deeper to these ways of researching. Search Tools for example, are brilliant to start off with using. Google Analytics’ keyword tool and another reliable keyword tool is perfect for learning what people search for in search engines. With this information, B2B researchers have a basis as to what people are wanting from them.
Stakeholder Interviews and Influencer Interviews
Face-to-face interviews are Stakeholders or potential Stakeholders is a great way to gain insight into the thought process of them. This also goes for influencer interviews. With this information B2B Researchers can device a bigger picture as to how to help the business succeed.
Finally, is email surveys, of which can unveil important market information. This is usually very opinion based, however that does mean that understanding the Target Market will become easier.
To wrap this up, B2B Researchers do extensive research into businesses Target Markets, Stakeholders, Influencers and more. All the information that they collect leads to a marketing campaign/plan to reach the aim the businesses requires.
Hopefully you now have a bit more of a clue about what goes into B2B Research and understand how important it is for businesses.