Investing in top-tier web design is one of the smartest moves any business can make. In a world where having an online presence is an essential component in growing and maintaining your brand, having anything less than a stellar site design can be a digital death sentence. Here are 3 reasons you shouldn’t be neglecting your website.
- Customer Retention
As a quick exercise, think about the sites you visit yourself. How many bad websites have you ever stuck around on, especially when they were hard to navigate? How many have you ever gone back to after that poor initial interaction? The reality is, if you can’t grab a visitor’s attention from the moment they arrive and ensure they can navigate your site with ease, they’re going to close the tab and they won’t be back.
A well-designed web page that is easy to navigate won’t only retain customers; it will also bring new ones in as word-of-mouth spreads about how quick and simple your site is to use. A smooth user experience in and of itself should be reason enough to start talking to a professional design agency like 40/40 Creative
- Further Growth
As your business grows and you start to offer new goods or services, your site will need to be able to expand easily and without disruption. Most web design professionals plan for this eventuality but it’s always a good idea to make absolutely certain that adding to the site, from simple item listings to entire new sections, is as simple as possible.
Speed is of the essence because the sooner you can get an item listed on your site, the sooner you can begin selling and shipping it. In an ideal world, your site should see very little downtime while upgrades or changes are being implemented. This is because for every second your site is offline, you could potentially be missing out on sales.
- The Rule Of Cool
Back in the late ‘90s and early 2000s, before Web 2.0 rose to prominence, it was enough to have a few frames and a slab of relevant information as your front page. Today, while user experience is important, personal style can be applied to any webpage to further enhance the experience and give each visitor a sense of your brand. This must still be approached with a fairly even hand – the rule of cool dictates that, no matter how good your site looks, if it hurts the user experience then it needs to change.
These are just 3 reasons you should be investing in good website design. It can be an expensive process and that can make some business owners wary, but the truth is that web design is one of those areas where the phrase “you get what you pay for” absolutely applies. Investing in great design could pay far greater dividends in the long term than attempting to craft something yourself or even electing to go offline altogether.
What are some of your favourite examples of attractive, functional sites? Share in the comments below!