Ever since the introduction of smartphones and tablets globally, there has been a gradual increase in the duration of the time individuals stay online. This has also resulted in a three-fold increase in the number of people seeking the services of online casino services on a daily purpose. Because of the high profits available, online casino operators have been quick to take advantage of online entertainment opportunities.
To attract new players, online casinos are frequently developing and using new techniques. Some of the tricks they use in online advertisement are questionable. For example, attracting people’s attention using risky and misleading ads on multiple sites.
Other companies flood the available advertising space on every possible site, dumping their adverts on any available low-cost sites they come across even. This is famously called “hogging up traffic”, this technique is used by most of the big online casinos use. This is mainly done to suppress small casinos by taking all spaces they could use for their advertisements.
Despite these efforts by the major casino to subdue small casinos, many of the smaller casinos thrive because of the power of the internet and its users. New casinos open daily and doing well, some such sites that offer this game are like BoomTown Bingo.
All this has been made possible by mobile technologies because it has allowed individuals to be on the internet all the time. Furthermore, with the new techniques, the small casinos are able to compete and make it possible to get people to use and remain loyal to their sites.
Techniques Online Casinos are Putting in Place to Attract New players
- Offering free bonuses
This is one of the most common techniques and the one most accepted by new players. The casino gives its new users bonuses to entice them to join and play. As the new customers continue playing they begin to receive more and bigger bonuses.
The simple idea of rewarding them with bonuses makes players gamble more and more, despite the fact they are losing cash numerous times. The technique simply thrives on the greediness of individuals. Furthermore, it instills the idea of effectively managing online funds to individuals.
Also, there are bonuses awarded for each deposit one makes to the casino. These are the most prominent bonuses, many players want. But here is where the catch is, it is hard for users to cash out the bonus because of the tougher rules and guidelines casinos put in place against making withdrawals.
- Offering Fun Theme Slot Games at the Beginning of Each Game
Most people choose to start using slot machines when new to a casino, but the majority of users are already addicted to them and always start using them. The slot machine games are always changing, although the structure of the slot game remains intact.
Every casino uses this tactic of giving their players new games that are fun themed as it’s an effective way of increasing the number of players that visit the casino. This is because of people’s desire to experience varying themes from the simple slot machines the casinos have. The bonuses and rewards they provide tend to act as a turn on to the players.
- Presence of Strategy to Create a Sense of Belonging
There are numerous concepts put in place to build a relationship and a social environment between a casino as a brand and the users. For instance, they use an inclusive style of language to let the players feel free and welcomed. A good example is the use of the word ‘roomies’ in the chat zone.
Also, users are frequently invited to share their stories. Some of which turn out to be testimonials on the casino sites. The presence of chat and community pages enables users to have and enjoy a good personalized experience. Some of them allow contributors to give opinions and recommend games for new users to try.
In addition, the casinos have social events that allow the users to meet and enjoy each others company (either virtual or in reality). For example the virtual ‘coffee mornings’. Also, users can get financial incentives for recruiting new friends to the system. For example, for each new friend, you introduce you will receive $25.
To sum up, there is now evidence suggesting that online bingo is mostly played by women earning a low income which can cause a financial and emotional danger to them so players are advised to proceed with moderation.